When it comes to discussing the usage for social media in the form of a marketing tool for businesses, it generally is only the most well-known brands like Facebook and Twitter that grab the spotlight. The reasons are obvious. buy instagram views They’re among the most popular social media platforms that have fans that number in the millions. Who wouldn’t like to benefit from this huge following for his business?
There are less-known social media platforms that do equally well to promote your company’s presence in the world of online commerce. Instagram is one to name. Instagram is a great option to not only expand your business, but also connect with your target audience. This article will explain why your business should leverage Instagram as a marketing tool.
There Are More Active Users Than You Think
Instagram has been able to attract over 150 million users active. This number may be less than the two giants of social media that were mentioned earlier however, what should be considered is the time duration during which it managed such growth. It first came into existence in 2010; so, that’s a great thing. It also indicates the potential for future growth.
The Business-Like Feel
If compared Facebook and Twitter tend to be more intimate. Instagram has a more business-like feel to it. It’s the place where 70% of most prominent brands of the world play. This means that there are serious business. A study found that Instagram users are more likely to share, like and comment on the posts of brands much more frequently than those on other social networks.
The capability to share the stories and experiences of others through visual content is also an element that continues to add users to this social platform. Consumers prefer visual content because it is easier to understand, read and share instead of having to go through innumerable pages of content. On Instagram you can upload images and videos that are of the highest quality that are true to your company.
It is possible to use these visual content to tell about the background of your company and to build a personality for your company. It can be used to highlight what goes on behind the scenes , adding clarity to your business.
Flexibility in Editing
With Instagram it is possible to not only have the chance to upload original photos and videos, you can also modify them to make them most suitable for your business. Filters let you add the effects you want by playing with colors lines, and vignettes. All this can help establish an appealing brand image for your company, without costing you a lot.
It Is For All Businesses
If you think about Instagram and the images it uses The first thing that comes to mind is that it’s best designed for companies that sell products. They could possibly put up images of the items they are selling or product demo videos. The usage of Instagram does not have to be restricted to just a certain type of business. Product and service-based businesses can benefit from this social media platform equally. How you use it relies heavily on your ability to think creatively.
It is, above all, a fun way to go about promoting your company. It is possible to use user-generated content to your advantage. You can also track your analytics, and drive more and more traffic to your business.